Portfolio · Marketing collateral
Cocoa product brochure. Kerry
Kerry
A full-colour product brochure for Kerry's cocoa range, titled 'Cracking the Cocoa Taste'. The opened pages show a 'Cocoa Booster' spread with product photographs in small circular and hexagon frames, a pie chart and table on the facing page, laid out on a clean white background.
About this job
Product brochures help food and ingredient suppliers explain a range to buyers. In Singapore, brochures like this are shared at trade events, supplier meetings and sampling sessions, where a customer wants to compare options and take the details away.
The photo shows the brochure being opened on a green cutting mat. One page carries a pie chart, a table and product shots under a heading that reads 'Without Chocolate'. The facing spread has 'Cocoa Booster' in large type, with small circular product images down the left side and a dark close-up image at the lower right. Plenty of white space keeps the data legible, and close-up photography shows the colour and texture of the cocoa products.
Brochures with charts and tables are checked for legibility of small text and clean chart colours. Product photography is reviewed for colour accuracy, since food and cocoa tones can shift if profiles are wrong. Pages are printed, folded, collated and bound, and the finished copies are checked for page order and cover alignment. A proof is approved before the full run, so figures and images are confirmed.
Questions
What did EZ Print print for Kerry?
A full-colour product brochure for Kerry's cocoa range, titled 'Cracking the Cocoa Taste'. The opened pages show a 'Cocoa Booster' spread with product photographs in small circular and hexagon frames, a pie chart and table on the facing page, laid out on a clean white background.
What binding suits a product brochure?
Saddle stitching suits shorter brochures, as the pages open flat and the finish is tidy. Longer brochures may use perfect binding. Page count decides which is practical, so confirm it before preparing artwork.
How are food product photos checked in print?
Food colours are sensitive to colour settings, so photos should be supplied in a suitable colour profile and checked on a proof. This confirms that browns, creams and reds look natural on the printed page.
Can a brochure include charts and tables?
Yes. Charts and tables print clearly when text is large enough and colours have good contrast. Fine lines and small figures should be reviewed on a proof before the full run.
Can EZ Print print something similar on a deadline?
Same-day and urgent printing available. Subject to artwork approval, payment, print type and production availability. Timing confirmed per job.