Flyers and leaflets
A flyer is judged in the second before it is put down. Size decides whether it is carried, weight decides whether it feels worth reading, and the fold decides whether the offer is on the outside where it can be seen.
EZ Print prints flyers and leaflets in Singapore, and has done since 2017. Standard sizes are A6 105 × 148 mm, DL 99 × 210 mm, A5 148 × 210 mm and A4 210 × 297 mm, each with 3 mm bleed and a 5 mm safe margin. Stocks run 128 gsm to 250 gsm: gloss art paper for image-led work, matt art card where the flyer has to survive a bag, and uncoated where it will be written on. Printing is 4C/4C or 4C/1C on a digital press for short runs and offset above a few thousand. Finishing includes matt and gloss lamination, folding to DL or Z, perforation and round-cornering. Standard turnaround is 7–14 working days, flat or folded, laminated or not. Express is quoted per job. Minimum run is 50. EZ Print quotes from the specification and does not publish prices.
Specifications, formats and enquiry details for each product quoted on this service.
A single printed sheet for letterbox drops, counters and events, flat or folded once.
Also ordered as: Leaflet, Handbill, Flier, Rack Card, DL Card, Risalah
A printed sheet laid on a table or tray, carrying a menu, a promotion or a game.
Also ordered as: Paper Placemat, Tray Mat, Tray Liner, Menu Placemat, Table Mat
Four fields decide the job: size, stock, sides and whether it folds. Everything else is detail. The DL panel below is drawn at true physical size, which is the only honest way to show how little room a folded third actually has.
Opening night
Thursday · doors from six
99 × 210mm
The DL panel — one third of an A4 sheet folded twice. It is the most common flyer in Singapore and the least forgiving of a wide margin.
What to ask for
2,000 A5 flyers 157 gsm gloss art paper 4C/4C No lamination 148 × 210 mm trim, 3 mm bleed Print-ready PDF supplied Needed by — your date
The material
A flyer is thrown away or it is kept, and weight is most of that decision. Under 150 gsm it reads as disposable, which is correct for a letterbox drop and wrong for a launch. The edges below are drawn at the measured caliper of the weight named — one millimetre of stock is twenty-two pixels of edge.
Also sold as gloss art, coated paper, C2S gloss text. Held at 128 and 157 gsm.
The workhorse. Thin enough to hand out by the thousand, coated enough that photographs hold their snap.
Also sold as matt coated card, C2S matt. Held at 310, 350 and 400 gsm.
A card rather than a paper. Stands up in a rack, survives a bag, and reads as an invitation rather than a leaflet.
Also sold as uncoated natural, offset paper, natural card. Held at 300, 350 and 400 gsm.
Completely matt, warm in the hand, and it takes a pen without hesitation.
If the flyer is going into a letterbox, choose the lighter sheet and put the money into the run length. If it is being handed to someone at an event, choose the card — it is the only part of the decision they will physically feel.The materials library
Scoring is not folding. Anything over 170 gsm is creased first, or the coating cracks along the fold and shows a white line down the middle of the panel.
A flat flyer is one pass. A folded one is two, and a laminated folded one is three, because film has to bond before a sheet can be creased without cracking. That order is fixed by the material rather than by the schedule, which is why it can be published.
| Finish | Tooling | What the reorder pays for |
|---|---|---|
| Round-corneringStandard radii, on a die held as stock tooling | None | Nothing to make, so nothing to remake. |
| Matt or gloss laminationSingle pass, both sides | None | Nothing to make, so nothing to remake. |
| Creasing and foldingA creasing line is scored above 170 gsm, so a coated sheet does not crack at the fold | None | Nothing to make, so nothing to remake. |
| Die-cuttingA forme is cut once, then kept for the reorder | Made once | Kept on file with your approved artwork. The reorder runs from it. |
| PerforationA tear-off reply slip or voucher stub | None | Nothing to make, so nothing to remake. |
| Sequential numberingWhere a flyer doubles as a numbered voucher | None | Nothing to make, so nothing to remake. |
Scroll the table sideways to see every column.
Every operation here is quoted inside the standard window. What changes between a first order and a second is the tooling: a die, a block or a screen is made once and then kept on file with your approved artwork, which is why the reorder of a job carrying one is a different job from the first.
A flyer fails for one of three reasons: nobody could read it at arm’s length, it cracked at the fold, or the offer was on the inside.
Every size below trims from the same parent sheet, so the choice is about the reader rather than about the cost of the paper. What changes is how much of it survives a pocket.
Most flyer reprints come from three things: text that fell inside the trim tolerance, an image scaled up from a website, and a fold that was drawn in the wrong place. All three are visible in the file, which is why the file gets read first.
Ask for the DL and A5 templates and the artboards, bleed and fold guides come back set up as Illustrator and PDF files.
Turnaround
Standard turnaround is 7–14 working days.
Standard orders. The schedule for specialist finishing is confirmed in your quotation.
Same-day printing available.
Subject to artwork, stock and production capacity confirmation. Timing is agreed for each job.
No cutoff is published and no express time is either. What a tight date is worth depends on the fold, the stock and what is already on the floor that week — so ask with the specification and you get a straight answer rather than a promise that slips.
Every answer here is in the page source at full opacity, open or closed. An answer engine has to be able to read it without executing anything.
A5 at 148 × 210 mm is the most common, followed by DL at 99 × 210 mm for anything that goes into a rack or an envelope. A6 at 105 × 148 mm is used for letterbox drops and A4 at 210 × 297 mm where the flyer doubles as a small poster. All four take 3 mm of bleed.
128–157 gsm gloss art paper is the standard for a hand-out or a letterbox drop. 310 gsm matt art card is the choice where the flyer has to survive a conference bag or stand up in a rack, and 300 gsm uncoated is right where someone will write on it. Below 128 gsm the sheet feels like a photocopy.
Standard turnaround is 7–14 working days, and it is the same window flat or folded, laminated or not. The material still sets the order of the work — lamination is a separate pass because the film has to bond, and anything over 170 gsm is creased before it is folded — but that order happens inside the window rather than on top of it. Where the date is tighter, ask for an express quotation with the specification and the order is prepared against it.
3 mm on all four sides, with a 5 mm safe margin inside the trim. On a folded panel keep 7 mm clear of the fold, because a folded sheet shifts slightly as it is creased.
Both put three panels on one side of the sheet. A tri-fold tucks one panel inside the other two, so that panel is cut about a millimetre narrower. A Z fold folds in opposite directions like a concertina, so all three panels are the same width and the piece opens flat.
Because the sheet was folded without being creased first. Above about 170 gsm the coating on the outside of the fold is under enough tension to split, and it shows as a white line. Creasing crushes the fibre along the line before the fold, which prevents it.
The flyers are printed to the specification; distribution is arranged separately. If the drop has a size or weight limit, put it on the specification and the stock is chosen against it rather than against the look.
50. Below a few hundred the setup dominates the job, so short runs go on a digital press; above roughly two thousand offset usually becomes the sensible route and the specification does not change.
Every job is quoted from its specification — stock, quantity, sides, finish, size and deadline.
Artwork is welcome but not required to start. Email sales@ezprint.com.sg if you would rather attach files.
