- What it is
- A literature rack is a folding metal or acrylic frame with tiered pockets, sized to A4 or to DL, that collapses flat and is reused indefinitely. A brochure stand is a printed board, die-cut and creased so it folds into a pocketed holder and folds flat again for transport. The rack is hardware and is not printed. The stand is print, and it is the one that can carry a headline of its own — which matters, because a rack of unbranded pockets tells a visitor nothing about why they should take anything out of it.
- What it is printed on
The folded stand is a heavy coated card, creased before folding so the fibre bends rather than cracking along the score. Matt art card at the heavy end of the range holds a pocket open under a loaded stack and still takes fine type on the face without glare. An uncoated sheet feels better in the hand but goes soft at the pocket lip once it has been filled and emptied a few times, which is the point at which a stand starts looking tired on a stand that is not.
- Matt art card, 400 gsm0.41 mmThe heavy end of the range — stiff enough to hold a loaded pocket open, dull enough to keep fine type readable on the face.
- How it feels
- Smooth, cool and completely without reflection, so type on the face reads under a hall’s overhead lighting instead of glaring back at it. Folded and locked, the stand is rigid enough to lift with two fingers; unloaded it flexes visibly, which is the honest limit of a folded board and the reason the pocket lip is always the first thing to fail.
- What it suits
- Conference registration desks, exhibition counters, showflats, clinic and office receptions, and any stand where a brochure is meant to be picked up rather than handed over. A printed stand suits a campaign that should look like the campaign it holds; a metal rack suits a permanent point that will outlive every campaign put in it. Neither suits a heavy glossy annual report, which bows the pocket of any folded board.
- Lead time
- Standard turnaround is 7–14 working days. A cutting forme, a foil block, an embossing die or a screen made for the first time is made before anything can run; a tool already held is not.
- The common mistake
- Designing the stand flat and looking at the cutter last. A folded holder is a net: pocket front, back panel, gussets and glue tabs are one shape, and the artwork has to be laid out on that net with the creases exactly where the forme puts them. Type set across a crease breaks; a panel printed on the wrong side of a fold ends up facing the wall. Get the die line first and compose onto it.
Print idea
Literature rack and brochure stand
Two answers to one problem: a folding rack that is hardware and outlives every campaign, and a die-cut folded board that is print and carries a message of its own on the way to the brochure.
Standard turnaround is 7–14 working days.
What literature rack and brochure stand is
A literature rack is a folding metal or acrylic frame with tiered pockets, sized to A4 or to DL, that collapses flat and is reused indefinitely. A brochure stand is a printed board, die-cut and creased so it folds into a pocketed holder and folds flat again for transport. The rack is hardware and is not printed. The stand is print, and it is the one that can carry a headline of its own — which matters, because a rack of unbranded pockets tells a visitor nothing about why they should take anything out of it.
The folded stand is a heavy coated card, creased before folding so the fibre bends rather than cracking along the score. Matt art card at the heavy end of the range holds a pocket open under a loaded stack and still takes fine type on the face without glare. An uncoated sheet feels better in the hand but goes soft at the pocket lip once it has been filled and emptied a few times, which is the point at which a stand starts looking tired on a stand that is not.
No plateThe entry says in its own words that the rack is hardware and is not printed, so half of it cannot be drawn at all; the other half is a die-cut net, and the estate holds no die line for it. A drawing of one panel of a folded holder would assert a specification that does not exist.
The specification
Six fields, and the last one is the useful one.
The same six questions are answered for every entry in this section, in the same order, so two objects can be compared without reading two pages of prose. The mistake is stated last and stated plainly, because it is the one that costs a reprint and it is the reason this page is worth sending to a colleague.
Where this sits.
Every entry is indexed three ways, because a buyer arrives knowing the occasion, the object or the material and almost never all three.
- Material and effect
Also worth looking at
- Modular tower and counterStandard turnaround is 7–14 working days.
- Die-cut shapesStandard turnaround is 7–14 working days.
- Branded table throwStandard turnaround is 7–14 working days.
- A-frame pavement signStandard turnaround is 7–14 working days.
- ExhibitionThe specification, and how it is quoted
- Point of saleThe specification, and how it is quoted
- Every print idea, indexed three waysThe section index
- The materials libraryCaliper, weight and what each finish costs
Send the specification for this, and it comes back quoted.
Every job is quoted from its specification — stock, quantity, sides, finish, size and deadline.
- Quantity
- Stock — or the feel you want, if you do not know the stock
- Sides printed
- Finish
- Flat and finished size
- The deadline
Artwork is welcome but not required to start. Email sales@ezprint.com.sg if you would rather attach files.