Retail point of sale
Retail print is read at arm’s length by somebody already holding something else. Everything about it — the size, the angle, the fixing, the type size — follows from that, and almost none of it follows from what looks good on a screen.
EZ Print prints retail point-of-sale material in Singapore, and has done since 2017. The regular items are tent cards for counters and tables, shelf strips and talkers, wobblers on a flexible arm, counter standees, window graphics and dump-bin or gondola-end wraps. Most of it is short-life material on a monthly or seasonal cycle, so the specification favours quick replacement over durability — with the exception of the holders and frames, which are kept and refilled. Tent cards are creased and folded from a single sheet on 310–400 gsm board; shelf strips are cut to the rail length in use; wobblers need a die and a flexible arm. Anything on a shop floor is read at arm’s length in poor light, so type stays large and contrast stays high. Standard turnaround is 7–14 working days, whatever the cutting and folding. Express is quoted per job. EZ Print quotes from the specification and does not publish prices.
Specifications, formats and enquiry details for each product quoted on this service.
A creased card that stands on a table or counter with two or three printed faces.
Also ordered as: Table Tent, Table Talker, Tri-Fold Tent Card, Custom Shape Tent Card, Counter Card
A die-cut shape on a flexible arm that sticks out from a shelf edge and moves as shoppers pass.
Also ordered as: Shelf Wobbler, Shelf Wiggler, Shelf Dangler, Custom Shape Wobbler
A printed strip or card on a shelf edge carrying a price, an offer or a product claim.
Also ordered as: Shelf Strip, Shelf Edge Strip, Price Card, Price Strip, Shelf Barker
A double-sided card hung from a ceiling on a line, marking a department or a promotion from afar.
Also ordered as: Dangler, Hanging Mobile, Aisle Hanger, Ceiling Hanger
A small printed display or dispenser box beside a till, holding product or leaflets.
Also ordered as: Counter Display, Counter Standee, Display Box, Counter Display Unit, CDU
A printed card or strip that hangs from a hook and carries small packs for impulse sale.
Also ordered as: Hangsell Card, Clip Strip, Hanging Display Card, Peg Display
A printed corrugated unit with shelves that holds stock in an aisle for a promotion.
Also ordered as: Cardboard Display Stand, FSDU, Floor Display Unit, POP Display Stand, Corrugated Display
Printed panels or film sized to a retailer’s fixture, turning a bin or gondola end into a display.
Also ordered as: Bin Wrap, End Cap Wrap, Fixture Wrap, Pillar Wrap
A printed film or header for a drinks chiller, applied to the door, the sides or the top panel.
Also ordered as: Fridge Sticker, Chiller Door Decal, Fridge Chiller Display, Cooler Decal, Fridge Static Decal
The item, the size, the quantity and how often it is replaced. Replacement frequency is the useful question: a monthly cycle argues for a permanent holder and a cheap insert, and that is usually a better answer than a more durable print. The tent card below is drawn at true physical size.
Today’s offer
Read at arm’s length
600mm
The distance retail print is actually read from. Everything on this page — type size, contrast, the angle a tent card sits at — is decided by it.
What to ask for
200 A5 tent cards 350 gsm matt art card, creased and folded 4C on three faces Matt lamination outside Finished 148 × 105 mm standing, folded from a single sheet Print-ready PDF at the flat size with the creases on a separate layer Needed by — your date
The material
Retail material is handled by staff, knocked by customers and replaced on a cycle. It needs enough weight to stand and enough surface to survive a wipe, and rarely more than that. The edges below are drawn at the measured caliper of the weight named.
Also sold as matt coated card, C2S matt. Held at 310, 350 and 400 gsm.
The tent card and shelf talker board. Stiff enough to stand, and it creases cleanly once scored.
Also sold as gloss coated card, C2S gloss. Held at 260, 310 and 350 gsm.
A reflective face for product photography on a counter card.
Also sold as synthetic paper, tear-resistant stock, PP sheet.
Not paper. It survives being wiped down, splashed and handled with wet hands.
Also sold as gloss art, coated paper. Held at 128 and 157 gsm.
The insert. Light, cheap and replaceable, for a holder or a frame that stays on the counter.
If the message changes monthly, buy the holder once and print the insert cheaply. It is almost always the better answer than a more expensive standalone piece replaced twelve times a year.The materials library
A tent card is one sheet with two creases, not three panels glued together. It stands because the crease positions are right, and those are worked out from the finished height rather than guessed.
Retail print is mostly cheap material shaped precisely. The value is in the crease that makes a tent card stand at the right angle and the die that makes a wobbler sit on a shelf edge — and in a die already held, which takes the die-making step out of the reorder.
| Finish | Tooling | What the reorder pays for |
|---|---|---|
| Round-corneringStandard radii, on a die held as stock tooling | None | Nothing to make, so nothing to remake. |
| Matt or gloss laminationSingle pass, both sides | None | Nothing to make, so nothing to remake. |
| Creasing and foldingA creasing line is scored above 170 gsm, so a coated sheet does not crack at the fold | None | Nothing to make, so nothing to remake. |
| Spot UVNeeds a screen; reads best over matt film | Made once | Kept on file with your approved artwork. The reorder runs from it. |
| Die-cuttingA forme is cut once, then kept for the reorder | Made once | Kept on file with your approved artwork. The reorder runs from it. |
| Wobbler arm fittingA flexible arm with an adhesive pad, fitted to the die-cut shape | None | Nothing to make, so nothing to remake. |
| Strip cutting to rail lengthShelf strips cut to the fixture length in use, which the retailer supplies | None | Nothing to make, so nothing to remake. |
| Panel mountingCounter standees and bin wraps mounted to a rigid panel | None | Nothing to make, so nothing to remake. |
Scroll the table sideways to see every column.
Every operation here is quoted inside the standard window. What changes between a first order and a second is the tooling: a die, a block or a screen is made once and then kept on file with your approved artwork, which is why the reorder of a job carrying one is a different job from the first.
Retail print is read by somebody holding a basket, in a hurry, under a downlight. Nothing subtle survives that, and nothing subtle should be attempted.
Point-of-sale sizes are set by the fixture rather than by the design. A shelf strip that does not match the rail and a tent card that blocks a card reader both fail for reasons no proof would show.
The technical requirements here are small; the discipline is not. A point-of-sale piece carries one message, and the file has to say where it folds and where it is cut.
Send the fixture dimensions with the artwork — the rail length, the bin size, the counter depth. Retail print fails on fit far more often than it fails on design.
Turnaround
Standard turnaround is 7–14 working days.
Standard orders. The schedule for specialist finishing is confirmed in your quotation.
Same-day printing available.
Subject to artwork, stock and production capacity confirmation. Timing is agreed for each job.
Retail campaigns repeat, and the dies for wobblers and shaped cards are kept on file. A second campaign using the same shape with different artwork skips the tooling entirely.
Every answer here is in the page source at full opacity, open or closed. An answer engine has to be able to read it without executing anything.
A6 at 105 × 148 mm folded for a counter, and A5 at 148 × 210 mm folded for a table or a menu position. Both are creased and folded from a single flat sheet rather than assembled from panels, so the artwork is supplied flat with the crease positions marked.
310–400 gsm. Below 310 gsm the card leans; above 400 gsm the creases fight back and it will not sit at a stable angle. Anything over 170 gsm has to be creased before folding, or the coating splits along the fold.
About 10 mm cap height for anything that has to be read. Retail material is read at roughly arm’s length, at an angle, under a downlight, by somebody already carrying something — small type simply is not read.
If the message changes monthly, buy the holder once and print cheap inserts. The holder is the durable part and it is almost always cheaper over a year than twelve standalone printed pieces.
A die-cut shape on a flexible arm with an adhesive pad, fixed to a shelf edge so it moves and catches the eye. It needs a cutting die, which is made once and kept, and the arm needs an allowance in the shape so it does not pull through the card.
Synthetic stock. It is not paper, so it does not absorb spills, does not go wavy in humidity and can be wiped down. On an ordinary art card, a counter beside a coffee machine costs a reprint every few weeks.
From the fixture, not from a catalogue. Ask the retailer for the rail length and the visible height — usually 40–80 mm — and the strips are cut to that. A strip that does not match the rail is the single most common retail print failure.
Every job is quoted from its specification — stock, quantity, sides, finish, size and deadline.
Artwork is welcome but not required to start. Email sales@ezprint.com.sg if you would rather attach files.
