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Print idea

Roll-up banner stand

A printed drop wound onto a spring roller inside an aluminium cassette. One person puts it up, it travels on public transport, and on the cheapest hardware the graphic cannot be changed at all.

Standard turnaround is 7–14 working days.

What roll-up banner stand is

A printed drop wound onto a spring-loaded roller inside an aluminium cassette, pulled up over a telescopic pole and hooked at the top. It is the default portable display in this market for an honest reason: one person sets it up in the time it takes to open the bag, and it goes back into a shoulder case that fits in a lift. The catch is at the other end of the range — on economy hardware the graphic and the cassette are effectively one unit, and changing the message means replacing both.

A roll media chosen for how flat it hangs rather than for how it prints: a stiff film with a grey or black blockout layer bonded to the back, so a lit background behind the stand does not ghost through the artwork, usually with a matt laminate over the face. An unlaminated banner curls at the edges before the campaign is over and picks up every scuff the case can give it. It is not a sheet, so the caliper table holds no entry for it.

  1. The finished drop.
  2. The visible area.
  3. The cassette. The foot of the drop is inside the hardware and is printed, paid for and never seen.
  4. The sightline. Below it is behind whoever is standing at the stand.
A printed drop Printed drop at finished proportion, 850 × 2000 mm, with the 60 mm allowance the cassette takes drawn at the same proportion. The sightline is drawn at 600 mm.

The specification

Six fields, and the last one is the useful one.

The same six questions are answered for every entry in this section, in the same order, so two objects can be compared without reading two pages of prose. The mistake is stated last and stated plainly, because it is the one that costs a reprint and it is the reason this page is worth sending to a colleague.

What it is
A printed drop wound onto a spring-loaded roller inside an aluminium cassette, pulled up over a telescopic pole and hooked at the top. It is the default portable display in this market for an honest reason: one person sets it up in the time it takes to open the bag, and it goes back into a shoulder case that fits in a lift. The catch is at the other end of the range — on economy hardware the graphic and the cassette are effectively one unit, and changing the message means replacing both.
What it is printed on

A roll media chosen for how flat it hangs rather than for how it prints: a stiff film with a grey or black blockout layer bonded to the back, so a lit background behind the stand does not ghost through the artwork, usually with a matt laminate over the face. An unlaminated banner curls at the edges before the campaign is over and picks up every scuff the case can give it. It is not a sheet, so the caliper table holds no entry for it.

How it feels
Smooth, matt and slightly plastic under a fingertip, with a stiffness you can feel by lifting one corner — it should stand away from the pole without a wave down the face. Rolling it back into the cassette makes a low rasp against the felt lip. That lip is what keeps dust off the print, and it is also what scratches the print once grit gets into it.
What it suits
Conference foyers, roadshows, showflats, clinic and retail interiors, and every job where the display has to be carried by one person without a vehicle. It does not suit an outdoor site with any wind at all. It does not suit a permanent position either: the spring stays under load, and a banner left standing takes a curl into the media that it never entirely loses.
Lead time
Standard turnaround is 7–14 working days. Counted from approved artwork rather than from the enquiry.
The common mistake
Designing to the printed height instead of to the visible height. The foot of the drop is inside the cassette and is never seen, and the band immediately above it is behind whoever is standing at the stand. The top of a roll-up is the valuable real estate and the bottom third is not — which is the exact inverse of how most artwork arrives: logo at the foot, headline in the middle, and empty space at the top where the audience is actually looking.

Where this sits.

Every entry is indexed three ways, because a buyer arrives knowing the occasion, the object or the material and almost never all three.

Application
Format
Material and effect

Also worth looking at

Send the specification for this, and it comes back quoted.

Every job is quoted from its specification — stock, quantity, sides, finish, size and deadline.

  • Quantity
  • Stock — or the feel you want, if you do not know the stock
  • Sides printed
  • Finish
  • Flat and finished size
  • The deadline

Artwork is welcome but not required to start. Email sales@ezprint.com.sg if you would rather attach files.