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By material and effect

Foil and texture

Relief and reflection: hot foil, emboss, deboss, spot UV and soft-touch film.

  • 10 entries
  • Specification on every one
  • Quoted, never priced

What EZ Print prints for foil and texture

EZ Print is a printing company in Singapore, trading since 2017 and working in the Central Business District. Relief and reflection: hot foil, emboss, deboss, spot UV and soft-touch film. 10 objects in this section are made of it, across collateral and packaging, and they are bought most often for launch, conference, retail and office fit-out. Each one below states what it is, what it is printed on, how it feels in the hand, what it suits, its lead time — the one standard window, stated identically on every entry — and the mistake made with it most often. EZ Print quotes from the specification and does not publish prices.

10entries

Every one a real commercial print product, described by what it is made of rather than by what it looks like.

6fields

What it is, what it is printed on, how it feels, what it suits, the lead time and the common mistake. Every entry answers all six.

The shelf

All of it, with the specification attached.

Every entry states the same six things in the same order, so two objects can be compared without reading two pages of prose. The lead time is typical and confirmed on quote; the mistake is the one that costs a reprint.

Relief and gloss on a sheet Cotton soft white at 450 gsm, at finished proportion, 148 × 105 mm, carrying a block strike, drawn as relief because foil colour is not simulated, shallow, with the 3 mm keep-out from the trim drawn at the same proportion.

Collateral

Foil-blocked invitation

A single heavy card struck with a heated brass block, so the mark is a mirror set slightly below the surface of the sheet. It reads by reflection and by touch rather than by colour.

Standard turnaround is 7–14 working days.

Relief and gloss on a sheet Matt art card at 400 gsm, at finished proportion, 90 × 54 mm, carrying a spot varnish with a hard edge, standing proud of the sheet, at a standard depth, with the 3 mm keep-out from the trim drawn at the same proportion.

Collateral · Packaging

Raised spot UV

A clear varnish screened onto chosen areas of a matt sheet and cured hard, so a mark stands proud of the ground. It is found by a fingertip before it is read by an eye.

Standard turnaround is 7–14 working days.

Relief and gloss on a sheet Kraft board at 350 gsm, at finished proportion, 90 × 45 mm, carrying a block strike, drawn as relief because foil colour is not simulated, at a standard depth, with the 3 mm keep-out from the trim drawn at the same proportion.

Collateral · Packaging

Foil blocking on kraft and dark board

A heated brass block releases an opaque metallic or pigment layer onto a brown or dark sheet. It is the one mark that reads cleanly on a stock with no white in it, and it needs no underprint to do it.

Standard turnaround is 7–14 working days.

A sheet, at the cut edge Cut edge of bonded duplex at 600 gsm bonded, drawn at the estate scale of 1 mm = 22 px: 0.72 mm. The edge is painted by hand and drawn as a band rather than as a line. 2 sheets bonded, with 1 seam drawn.

Collateral

Painted-edge card

Colour applied by hand to the guillotined edge of a stack and left to cure, so the card carries a band of colour nobody expects to find there. The edge does the work and the faces can stay quiet.

Standard turnaround is 7–14 working days.

Relief and gloss on a sheet Cotton soft white at 450 gsm, at finished proportion, 90 × 54 mm, carrying a deboss, sunk into the sheet and lit from below right, deep, with the bite showing on the reverse, with the 5 mm keep-out from the trim drawn at the same proportion.

Collateral

Letterpress card

A relief plate inked and pressed into a soft, thick sheet, so the image is printed and impressed in the same action. The bite can be read from the back of the card with the eyes shut.

Standard turnaround is 7–14 working days.

Relief and gloss on a sheet Felt-marked text at 300 gsm, at finished proportion, 105 × 148 mm, carrying a blind emboss, raised out of the sheet and lit from above left, at a standard depth, with the 5 mm keep-out from the trim drawn at the same proportion.

Collateral · Packaging

Blind emboss and deboss

A matched pair of dies presses a sheet into relief with no ink and no foil. It is the only finish that survives being photocopied, faded or reprinted, because there is no colour in it to lose.

Standard turnaround is 7–14 working days.

A sheet, at the cut edge Cut edge of matt art card at 350 gsm, drawn at the estate scale of 1 mm = 22 px: 0.36 mm. The edge is left as the guillotine leaves it. A soft touch film is drawn over the face.

Collateral · Packaging

Soft-touch laminated cover

A rubberised matt film bonded over the print, with a micro-textured surface that reads as suede under a fingertip. It is the most-noticed finish in a stack and the one that shows every mark.

Standard turnaround is 7–14 working days.

Film, in section, on its surface Section through a 6-layer film off the liner: the ink on the face. Layer order and count, not layer thickness.

Packaging · Collateral

Holographic and metallised substrates

A mirror or a diffraction pattern under the ink instead of white paper behind it. Every colour printed on it becomes a tint of the metal, which is the effect and also the trap.

Standard turnaround is 7–14 working days.

A sheet, at the cut edge Cut edge of laid text at 120 gsm, drawn at the estate scale of 1 mm = 22 px: 0.17 mm. The edge is left as the guillotine leaves it.

Collateral

Textured and laid paper

Three different ways a sheet gets its surface — formed in the sheet, marked while wet, or embossed after making. The difference decides what survives being printed on it.

Standard turnaround is 7–14 working days.

Relief and gloss on a sheet Matt art card at 400 gsm, at finished proportion, 90 × 54 mm, carrying 3 passes struck in register — a blind emboss, raised out of the sheet and lit from above left, then a block strike, drawn as relief because foil colour is not simulated, then a spot varnish with a hard edge, standing proud of the sheet — with the tolerance between them drawn, with the 5 mm keep-out from the trim drawn at the same proportion.

Collateral

Combined finishes on one card

What happens when a sheet carries more than one finish: the order the passes have to run in, the tolerance that stacks up across them, and the pairs that simply refuse to share a card.

Standard turnaround is 7–14 working days.

Three ways in, and the other two are still open. The same entries are catalogued by occasion, by object and by substance, because a buyer arrives knowing one of the three.

Narrow it another way.

If nothing here is the object you had in mind, the other two indexes hold the same entries under different headings.

Every print idea, indexed three ways

Describe the job. The specification comes back with the quotation.

Every job is quoted from its specification — stock, quantity, sides, finish, size and deadline.

  • Quantity
  • Stock — or the feel you want, if you do not know the stock
  • Sides printed
  • Finish
  • Flat and finished size
  • The deadline
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Artwork is welcome but not required to start. Email sales@ezprint.com.sg if you would rather attach files.