By application
Handled wet, handled constantly, and replaced on a menu cycle rather than a campaign one.
EZ Print is a printing company in Singapore, trading since 2017 and working in the Central Business District. 18 printed objects in this section suit food and beverage: handled wet, handled constantly, and replaced on a menu cycle rather than a campaign one. They span large format, signage, collateral and stands and display systems, and they are made of vinyl and film, rigid board, specialty paper and fabric. Each one below states what it is, what it is printed on, how it feels in the hand, what it suits, its lead time — the one standard window, stated identically on every entry — and the mistake made with it most often. EZ Print quotes from the specification and does not publish prices.
18entries
Every one a real commercial print product, described by what it is made of rather than by what it looks like.
6fields
What it is, what it is printed on, how it feels, what it suits, the lead time and the common mistake. Every entry answers all six.
The shelf
Every entry states the same six things in the same order, so two objects can be compared without reading two pages of prose. The lead time is typical and confirmed on quote; the mistake is the one that costs a reprint.
Large format · Signage
Printed self-adhesive film applied to glass or to a hard floor. The film is chosen for the surface it has to leave cleanly, and the laminate over it is chosen for what walks on it.
Standard turnaround is 7–14 working days.
Stands and display systems · Large format
A folding scissor frame under a printed canopy, with optional printed back and half walls. It goes up without tools on a pavement and packs into a wheeled bag, and the valance does most of the reading.
Standard turnaround is 7–14 working days.
Stands and display systems · Large format · Signage
A printed sail sleeved onto a flexible pole and held by a spike or a weighted base. It is read as a shape and a colour long before anybody reads a word on it.
Standard turnaround is 7–14 working days.
Stands and display systems · Large format
A sewn polyester cover that turns a borrowed trestle table into a branded surface. The band that is reliably seen is far smaller than the band that gets printed.
Standard turnaround is 7–14 working days.
No plateThe product is a snap frame and a water-fillable base; the print in it is a plain poster in a slot with no layer order, no relief, no allowance and no edge specific to it. If a standard poster size is ever committed to the panel table this can carry a drop — until then the frame is the thing worth photographing, not drawing.
Stands and display systems · Signage · Large format
Two hinged panels that stand on their own, holding a poster behind a snap frame. The frame outlives every poster it carries, so the running cost is the sheet and nothing else.
Standard turnaround is 7–14 working days.
Large format · Signage
Perforated film that reads as a solid graphic from the street and as a window from inside. The holes are the product: they are what the eye outside ignores and what the eye inside sees through.
Standard turnaround is 7–14 working days.
Large format · Signage
Etch-effect film cut to a pattern and applied to glass, so a partition reads as a surface rather than as an invisible hazard. Privacy, wayfinding and a visible glass line, in one layer.
Standard turnaround is 7–14 working days.
Signage · Large format
Film cut to the shape of the artwork rather than to a rectangle: lettering, logos and decals with no background at all. The edge of the graphic is the edge of the shape.
Standard turnaround is 7–14 working days.
Signage · Large format
Two thin aluminium skins bonded to a plastic core — the flattest exterior panel in common use, and the one that still looks straight after a year on a wall. Sold under trade names including Dibond and Alupanel.
Standard turnaround is 7–14 working days.
Signage · Stands and display systems
A closed-cell foamed PVC board — light, matt, easy to cut and easy to fix — which is why it has become the default rigid panel for indoor display. Sold under trade names including Foamex, Forex and Palight.
Standard turnaround is 7–14 working days.
Large format · Signage
A translucent print made to be read by light coming through it. The specification is decided by the box rather than by the image: how deep it is, how it is lit, and how much of the graphic the frame swallows.
Standard turnaround is 7–14 working days.
Large format
A wall covered edge to edge with a printed graphic, hung in panels with matched joins. The decision that matters is not the image but what the wall is made of and how the mural has to come off it.
Standard turnaround is 7–14 working days.
Collateral · Packaging
A heated brass block releases an opaque metallic or pigment layer onto a brown or dark sheet. It is the one mark that reads cleanly on a stock with no white in it, and it needs no underprint to do it.
Standard turnaround is 7–14 working days.
Packaging · Collateral
A tag cut from bonded board with a coloured middle ply, so the only colour on an otherwise plain piece is the stripe running round its edge and ringing the cord hole.
Standard turnaround is 7–14 working days.
Packaging · Collateral
Steel rule bent to a shape, set into a forme and pressed through the sheet. It makes the cuts a guillotine cannot make, and the shape you get is the shape a rule can be bent to.
Standard turnaround is 7–14 working days.
Collateral · Packaging
Two sheets with nothing on top of them: unbleached kraft, brown the whole way through, and uncoated woodfree, where the ink dries into the fibre instead of sitting on it.
Standard turnaround is 7–14 working days.
Collateral · Signage
A printable plastic film with no fibre in it, so there is nothing for water to swell and nothing to tear along. It is specified for anything handled wet, handled outdoors, or handled thousands of times.
Standard turnaround is 7–14 working days.
Collateral · Packaging
Two operations that are constantly confused. A score is a channel pressed into the sheet so it folds without cracking. A perforation is a line of cuts and ties so a part comes away straight.
Standard turnaround is 7–14 working days.
Three ways in, and the other two are still open. The same entries are catalogued by occasion, by object and by substance, because a buyer arrives knowing one of the three.
If nothing here is the object you had in mind, the other two indexes hold the same entries under different headings.
Every job is quoted from its specification — stock, quantity, sides, finish, size and deadline.
Artwork is welcome but not required to start. Email sales@ezprint.com.sg if you would rather attach files.
